Accept What You Don’t Know

If you are human then you have an ego. Accepting that you have big gaps in your knowledge base can be a tough pill to swallow.

Accepting what I didn’t know was the third step I took after committing to launching an online business.

Let’s not take ourselves so seriously. The sooner you confront the knowledge gaps, the sooner you can fill those gaps and the closer you are to your new career.


Get over it!

I know for sure I easily could have let my fear stop me from launching my business. I was intimidated by my lack of work experience and technology know-how.

Ironically, my lack of experience is a small advantage. I am honest about my background and am sincere about my willingness to learn. I ask all sorts of questions from the basic to complex. And I’ll bet there are others with more experience than me who want to ask the same questions but thought it would reveal a weakness.


Get on it!


Cool but where are you going to get your capital?

That was my 13yr old son’s response when I told him about my online business. Not the response I was expecting. Frankly, I didn’t know where the capital was coming from and I didn’t know my son was familiar with the concept of “capital” (shout out to his economics teacher Mr Johnson!).

Potential sources of capital might be on your list of “things I need to learn”. If your list is like mine, then it’s long and intimidating. Where to start?

Write down what you need to learn. Arrange them into 3 categories:

  • Need to know only the gist of it
  • Need to know well enough to intelligently participate in the conversation
  • Need to be an expert and own it 100%.  Ownership of your business’ area of expertise is critical, even at the beginning stages of a start up, when talking to potential clients, investors, the media.

Get Going!

Start with what makes you most uncomfortable. Yup, that’s right.

Let’s stick with the example of capital. Obviously scour the internet for top experts, subscribe to their blog, listen to their podcasts. Take it up a notch and call friends and family who work in finance, banking and accounting. Ask their opinion and ask them who else you should talk to. Request a 20min call (it’ll be your “Finance 101” class).

Heads Up Entrepreneurs: you are not only learning finance, you are also making professional contacts and interviewing for a potential CPA, CFO or Advisory Board member. Take advantage of these conversations and practice your pitch!

Accept what you don’t know and take a strategic approach to learning. You will learn the details and also the big picture.

Want more on this topic? Read “5 Steps to a Smarter You” and my post “Attack your start up when the timing isn’t great, but good enough” for the other steps.

Join In: tell us your experience reaching out for professional advice early in your career. How did you start those conversations? What did you gain?

Coming Up: “Leap of faith” will expand on this theme. We will talk about taking a leap of faith before doing all your homework. Yikes.

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About the author
Heather Boggini
Heather Boggini
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Heather's blog explores the start-up experience from her perspective as a mother, runner, cancer survivor and first time entrepreneur.

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