Finding success as first time entrepreneur and first time mother, guest post by Nkese Applewhite
Finding success as first time entrepreneur and first time mother, guest post by Nkese Applewhite
/ July 23, 2014 0 COMMENTS

GUEST POST: Nkese Applewhite, founder of Oshun Designs, LLC, has at least one thing in common with well known entrepreneurs Herb Kelleher and Rollin King (founders of Southwest Airlines) and Sara Blakely (founder of Spanx). A personal experience highlighted a gap in the market, and they developed a product to fill that gap. Oshun Designs,…

Top 10 FAQ: Inside the C-Suite Mindset
Top 10 FAQ: Inside the C-Suite Mindset
/ July 13, 2014 0 COMMENTS

1. What is “Inside the C-Suite Mindset”? Inside the C-Suite Mindset is a resource for career focused women. It is a series of articles and interviews by Patti Fletcher (pictured here) and published on PSDNetwork, LLC. 2. What are the interviews and articles about? The C-suite is a special place where strategy and operations must be aligned. It’s…

How To Build The Personal Brand You Want
How To Build The Personal Brand You Want
/ July 10, 2014 0 COMMENTS

Whether you know it or not, you already have a personal brand. What you do and say, how you spend your time, who you associate with – all make up your personal brand. In the age of social media where the lines between professional and personal are blurred, it has never been more important to…

The Newbie’s Guide to Social Listening and Analysis (part 2)
The Newbie’s Guide to Social Listening and Analysis (part 2)
/ June 25, 2014 0 COMMENTS

This is part two of a two part series on social listening and analysis for beginners. Heather Boggini interviews Julio Silva as he provides tips to monitor, analyze and leverage your online social media activity.   Boggini: In our first interview I learned which metrics to follow. Now let’s talk about establishing a benchmark. What…

How women can make powerful network connections
How women can make powerful network connections
/ June 21, 2014 0 COMMENTS

I’m thrilled to bring PSDNetwork readers a new perspective on networking. Enough of this “work the room” networking advice. As Judy Robinett says, “You are probably in the wrong room!” It is practical insight like that which drew me to Robinett and her new book “How To Be A Power Connector.” I had the privilege…

The Newbie’s Guide to Social Listening and Analysis (part 1)
The Newbie’s Guide to Social Listening and Analysis (part 1)
/ June 18, 2014 0 COMMENTS

This is part one of a two part series on social listening and analysis for beginners. Heather Boggini interviews Julio Silva as he provides tips to monitor, analyze and leverage social media activity.   If your business is investing valuable resources in social media – do you really know if all that tweeting and posting…

Patti Fletcher’s Top 10 Blog Posts
Patti Fletcher’s Top 10 Blog Posts
/ June 14, 2014 0 COMMENTS

As Editor-In-Chief of PSDNetwork.com I was thrilled to get such an enthusiastic response to our first reader survey.     Thank you for letting me know what you want! I heard your requests loud and clear. You want actionable insight around networking, career building, women in the c-suite. You like your information straight-forward as tips…

The Inside Scoop on Mentoring
The Inside Scoop on Mentoring
/ March 13, 2014 0 COMMENTS

In 2013 I participated in my first formal role as mentor through the Three Dot Dash (3DD) program. 3DD is an innovative year round mentoring and leadership program that connects dynamic teens from around the globe to mentors. To give you an insider’s perspective on this amazing experience I interviewed my mentee, Anoop Virk. In…

Letter from the founders: January 2014
Letter from the founders: January 2014
/ January 4, 2014 0 COMMENTS

Greetings, As 2013 is now behind us, we must take this opportunity to reflect on the many relationships and collaborations we formed in 2013 through PSDNetwork. We formed strong partnerships with like-minded individuals and organizations and worked together to enable women to change the world through business and their authentic transformational leadership.     In…

If you build it they will come. Get ready for success, ’cause it’s coming for you.
If you build it they will come. Get ready for success, ’cause it’s coming for you.
/ December 29, 2013 0 COMMENTS

Starting your own business or blog was hard work. Countless hours working away not sure if you were focused on the right things at the right time can be frustrating. Some days you thought you might throw in the towel. And then a light at the end of the tunnel. A Twitter mention from a big-wig,…

Time well spent; get ready for your next meeting
Time well spent; get ready for your next meeting
/ December 27, 2013 0 COMMENTS

Have you ever said, Gee, I wish I had more meetings and more conference calls this week! I doubt it, considering many meetings and calls eat up your precious time without pushing the needle forward. Time spent in meetings and conference calls does not have to be time wasted. Here are simple practices to increase…

Maxed Out by Katrina Alcorn (a feisty cousin to Lean In)
Maxed Out by Katrina Alcorn (a feisty cousin to Lean In)
/ December 23, 2013 0 COMMENTS

Expand the conversation surrounding Lean In and pick up Katrina Alcorn’s first book Maxed Out. Here’s a picture of my copy from the library. Yes, I prefer to use the local library versus e-books. Maxed Out is the feisty cousin to Lean In. My opinion is Alcorn’s story is far more relatable to more working…

Leading a team of 1 or 100? Leadership matters for the entrepreneur
Leading a team of 1 or 100? Leadership matters for the entrepreneur
/ December 10, 2013 0 COMMENTS

 Maintaining motivation, developing resilience, and managing change are all leadership skills the entrepreneur must master. Sue Stockdale, women’s leadership specialist   The realities of leading your startup are daunting. Whether you lead a team of 1 (that “1″ being you) or a team of 100, you should be conscious of how you lead and aware…

Letter From The Founders, December 2013
/ December 3, 2013 0 COMMENTS

Greetings, Do you know what the acronym “PSDNetwork” stands for and where the name originated? Patti Fletcher, CEO, explains: One of the women I interviewed for my research on women corporate board members in technology and life sciences businesses described the board meeting experience as “being trapped in a rental car with old white guys, driving for…

You Look Good In My Shoes
/ November 29, 2013 0 COMMENTS

Are you considering returning to work or starting your own business, but still haven’t made your move? You might struggle with:  I don’t have a resume! How will I work and do all my mom duties? I’ve been out of work for years. My professional and technical skills are rusty. My professional network is non-existent –…

PSDNetwork’s Top 10 Blog Posts
/ November 26, 2013 0 COMMENTS

As Editor In Chief at PSDNetwork, my job is to make sure we have the best content for you. The content must be fresh, relatable and actionable to women entrepreneurs. Where do I get the topic ideas? From you – our readers. The popularity of a blog post (or how many people have read it)…

Letter from the founders, November 2013
/ November 5, 2013 0 COMMENTS

Greetings, I get nostalgic this time of year when the crisp air reminds me of my back to school days. Even as a young girl I loved new beginnings. A new notebook, new pencil case, new teachers, new school clothes and a new school year. That was a long time ago, but still today the…

Insider tips from 2 investors on what they want from startups
/ October 21, 2013 1 COMMENTS

If your startup has used every last bootstrapped dollar, and you are getting ready to pitch your business to outside investors, you’ve got your work cut out for you. You think you know your business, financials and competition inside and out. You have great presentation skills and can think on your feet. But wouldn’t it be…

Mompreneurs: Do You Belong Here?
/ October 14, 2013 6 COMMENTS

If you think all mompreneurs don’t belong at forums targeted at entrepreneurs and executives – it’s time to reassess. There is a segment of mompreneurs that is educated, has business experience and has the skills vital to entrepreneurship such as creativity, pragmatism, and leadership. Unfortunately the term “mompreneur” reduces their accomplishments to part-time, hobby, pocket…

You are the best salesperson for your startup
/ October 10, 2013 4 COMMENTS

Like it or not, if you are an entrepreneur then you are also a sales person. There is no one better than you to promote and sell your fabulous business. Not comfortable with selling? Time for you to meet Marney Reid, sales professional by day, and founder of Stilettos On The Glass Ceiling (SOTGC) by…