Co-branding: a win-win for your small biz
/ June 17, 2013 0 COMMENTS
PSDNetwork is a bootstrapped startup. The 2 employees (Heather Boggini COO and me, CEO Patti Fletcher) are short on time, money and resources. In order for us to ...
Weighing In On Women Opting Out; an interview with Ruth Owades
/ June 12, 2013 0 COMMENTS
Ruth Owades is best known for the success stories of Gardener’s Eden and Calyx & Corolla. She is a member of the Committee of 200 and a supporter of Astia and We Own It - all ...
Thinking Exit Strategy? Not sure? Read this First!
/ June 8, 2013 0 COMMENTS
Warning to Founders: YOU need to start thinking about Exit well before you are ready to take that step.  Let’s get you started with the definition of exit. An exit is when a business is ...
Let her down easy: the right way to let an employee go
/ June 3, 2013 0 COMMENTS
An uncomfortable situation I hope I am never on either side of is having to terminate an employee. Even if the termination is not performance based but rather a headcount issue, it’s ...
Grow a thick skin (warning: curse words in use)
/ March 21, 2013 3 COMMENTS
Maybe you are an entrepreneur.  Or maybe a corporate executive.  In either case, you’re changing the world around you and chances are you’re ruffling a few feathers along the way. ...
Start-up with the right finish line in mind
/ March 5, 2013 2 COMMENTS
Growing up I knew a few guys who became musicians in order to, umm, play the field just as much as play their music. I was reminded of this when listening to Mick Jagger read Top Ten ...
The Accidental Activist and Unintentional Feminist
/ February 28, 2013 2 COMMENTS
Hello.  My name is Patti and I am an accidental activist and unintentional feminist. A decade ago if you introduced yourself to me as an “accidental activist and feminist”, I probably ...