Co-branding: a win-win for your small biz
/ June 17, 2013 0 COMMENTS
PSDNetwork is a bootstrapped startup. The 2 employees (Heather Boggini COO and me, CEO Patti Fletcher) are short on time, money and resources. In order for us to ...
Weighing In On Women Opting Out; an interview with Ruth Owades
/ June 12, 2013 0 COMMENTS
Ruth Owades is best known for the success stories of Gardener’s Eden and Calyx & Corolla. She is a member of the Committee of 200 and a supporter of Astia and We Own It - all ...
Let her down easy: the right way to let an employee go
/ June 3, 2013 0 COMMENTS
An uncomfortable situation I hope I am never on either side of is having to terminate an employee. Even if the termination is not performance based but rather a headcount issue, it’s ...
An Overview to Keep the Momentum Going: Grow Your Business!
/ June 1, 2013 0 COMMENTS
Well, well, well, look who steered her company to the growth stage? You!  By the time you have reached this stage, you have established a healthy customer base and pipeline, you are ...
Successful content marketing for startups
/ May 27, 2013 0 COMMENTS
This is the second article of Heather Boggini’s 2 part series on content marketing Startups are already stretched thin on time, money and people. Why invest any of those precious ...
Content marketing for early stage entrepreneurs
/ May 20, 2013 1 COMMENTS
This is the first article of Heather Boggini’s 2 part series on content marketing If you consider your website to be a brochure or a static webpage, then you’re about to have a wake up ...
Nobody gets there alone: how to build effective teams
/ May 6, 2013 0 COMMENTS
Nobody gets there alone. At some point, if you want your business to grow you’ll need to include other people in your work. Forming a group is easy – just put a bunch of people ...
Your Cup Runneth Over? You Are Not Alone.
/ April 16, 2013 1 COMMENTS
In my previous post “When you look in the mirror, do you see an entrepreneur staring back at you?”  I mentioned that most successful male and female entrepreneurs are in ...
Attack Your Start Up When Timing Isn’t Great, But Good Enough
/ April 2, 2013 4 COMMENTS
Opportunities come at the strangest times, don’t they? It never seems convenient. Just think of the missed opportunities if we let inconvenience or even disruption get in the way. Is ...
Grow a thick skin (warning: curse words in use)
/ March 21, 2013 3 COMMENTS
Maybe you are an entrepreneur.  Or maybe a corporate executive.  In either case, you’re changing the world around you and chances are you’re ruffling a few feathers along the way. ...
Jane Finette on building online communities
/ March 12, 2013 1 COMMENTS
Jane Finette is an expert in building and engaging online communities. She is the founder of The Community Factor and an Entrepreneur-in-Residence at Astia. In this short interview, ...
The Accidental Activist and Unintentional Feminist
/ February 28, 2013 2 COMMENTS
Hello.  My name is Patti and I am an accidental activist and unintentional feminist. A decade ago if you introduced yourself to me as an “accidental activist and feminist”, I probably ...
Meet Nicole: a creative mind getting down to business
/ February 21, 2013 0 COMMENTS
What to do when your creative passion runs into the unpassionate necessities of business ownership, like accounting, taxes, legal and overhead costs? These necessary evils can seem ...
an interview with Sue Zimmerman: serial entrepreneur with social media savvy
/ February 19, 2013 1 COMMENTS
Sue Zimmerman is a rock star serial entrepreneur who is leveraging her social media savvy to enable business leaders and entrepreneurs to build their businesses.  She started her first ...