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Co-branding: a win-win for your small biz
/ June 17, 2013 0 COMMENTS
PSDNetwork is a bootstrapped startup. The 2 employees (Heather Boggini COO and me, CEO Patti Fletcher) are short on time, money and resources. In order for us to ...
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Weighing In On Women Opting Out; an interview with Ruth Owades
/ June 12, 2013 0 COMMENTS
Ruth Owades is best known for the success stories of Gardener’s Eden and Calyx & Corolla. She is a member of the Committee of 200 and a supporter of Astia and We Own It - all ...
Thinking Exit Strategy? Not sure? Read this First!
/ June 8, 2013 0 COMMENTS
Warning to Founders: YOU need to start thinking about Exit well before you are ready to take that step.  Let’s get you started with the definition of exit. An exit is when a business is ...
Let her down easy: the right way to let an employee go
/ June 3, 2013 0 COMMENTS
An uncomfortable situation I hope I am never on either side of is having to terminate an employee. Even if the termination is not performance based but rather a headcount issue, it’s ...
Successful content marketing for startups
/ May 27, 2013 0 COMMENTS
This is the second article of Heather Boggini’s 2 part series on content marketing Startups are already stretched thin on time, money and people. Why invest any of those precious ...
An Overview to Get You Started with Your Startup
/ May 25, 2013 0 COMMENTS
Up until now, you have been doing a lot of homework to set your business up for success.  You refined your product or service using customer feedback.  You identified your target market ...
Content marketing for early stage entrepreneurs
/ May 20, 2013 1 COMMENTS
This is the first article of Heather Boggini’s 2 part series on content marketing If you consider your website to be a brochure or a static webpage, then you’re about to have a wake up ...
Nobody gets there alone: how to build effective teams
/ May 6, 2013 0 COMMENTS
Nobody gets there alone. At some point, if you want your business to grow you’ll need to include other people in your work. Forming a group is easy – just put a bunch of people ...
ask for a favor when all you have to give is “thank you”
/ May 4, 2013 2 COMMENTS
I ask for a lot of favors, a lot introductions and a lot of opportunities. I’ve been blessed to find that most people are not just willing to talk to me but want to help me. Huge “Thank ...
Open the window of opportunity
/ April 29, 2013 0 COMMENTS
What do an aspiring teen pop star, Sheryl Sandberg and the owner of a competitive paintball field have in common? They each seized an opportunity.  And it paid off. We all want a shot. ...
Leap of Faith
/ April 25, 2013 3 COMMENTS
Ever think something through AFTER you have fully committed? That’s what I did about my decision to start on online media business.  I jumped right in without considering the details. ...
my time is my money
/ April 23, 2013 0 COMMENTS
What’s the biggest investment I’ve made to start my new business? My time. Not my money, but my valuable time. I grossly underestimated how much time would be required. Where do I spend ...
Running makes me better at business
/ April 18, 2013 0 COMMENTS
“You should be comfortably uncomfortable.” “Not getting results? Talk to the gal in the mirror.” “This will not kill you, it might feel like it but it ...
Your Cup Runneth Over? You Are Not Alone.
/ April 16, 2013 1 COMMENTS
In my previous post “When you look in the mirror, do you see an entrepreneur staring back at you?”  I mentioned that most successful male and female entrepreneurs are in ...
Prepare Your Family
/ April 9, 2013 5 COMMENTS
The worst place you can put your spouse is on the other side of your dream. The more you lean into it, the more you push them away. And you end up having conversations like “why don’t ...
Ready Your Mind
/ April 4, 2013 2 COMMENTS
A favorite spin instructor, Paul, has a great statement just before he takes us into a particularly grueling portion of the class. He says: Ready your mind and ready your body for the ...
Attack Your Start Up When Timing Isn’t Great, But Good Enough
/ April 2, 2013 4 COMMENTS
Opportunities come at the strangest times, don’t they? It never seems convenient. Just think of the missed opportunities if we let inconvenience or even disruption get in the way. Is ...
Bow & Drape’s Shelly Madick on Building trust and relationships
/ March 26, 2013 0 COMMENTS
How does a fashion start-up break into the long entrenched garment and fashion industry? Bow & Drape is accomplishing this through good solid business planning, strong relationships ...
Grow a thick skin (warning: curse words in use)
/ March 21, 2013 3 COMMENTS
Maybe you are an entrepreneur.  Or maybe a corporate executive.  In either case, you’re changing the world around you and chances are you’re ruffling a few feathers along the way. ...
Michael Hyatt Values What You Have To Offer
/ March 14, 2013 1 COMMENTS
what advice do you have for the female entrepreneur who chose a different life path and is reentering the work force at age 42. In my 40′s I’m starting my own company and ...
When you look in the mirror, do you see an entrepreneur staring back at you?
/ March 7, 2013 1 COMMENTS
Most first-time entrepreneurs have crow’s feet and work experience. Turns out you don’t have to be a twenty-something Harvard drop-out to start the next game changing business. It’s ...

People You Should Know

  • Astia Astia is dedicated to the success of women led, high growth ventures.
  • Michael Hyatt PSDN loves Hyatt’s Platform and subscribes to his blog and podcast.
  • Sprout Got questions about your start-up? Get answers from veteran start-up founders at Sprout.
  • Steve Blank Steve’s website is a robust library of resources for entrepreneurs. PSD relies on his advice.
  • We Own It Summit Collaborate with like-minds to increase women’s high growth entrepreneurship. See you at the WOI Summit.

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