Recent Posts
PSDNetwork is a bootstrapped startup. The 2 employees (Heather Boggini COO and me, CEO Patti Fletcher) are short on time, money and resources. In order for us to continue working on our ...
Patti / June 15, 2013 0 COMMENTS
I have met several executives and entrepreneurs over the years who, after finding out about my work to get more women in the corporate board talent pool and into board seats, ask me how ...
Heather / June 12, 2013 0 COMMENTS
Ruth Owades is best known for the success stories of Gardener’s Eden and Calyx & Corolla. She is a member of the Committee of 200 and a supporter of Astia and We Own It - all ...
Patti / June 8, 2013 0 COMMENTS
Warning to Founders: YOU need to start thinking about Exit well before you are ready to take that step. Let’s get you started with the definition of exit. An exit is when a business is ...
Heather / June 3, 2013 0 COMMENTS
An uncomfortable situation I hope I am never on either side of is having to terminate an employee. Even if the termination is not performance based but rather a headcount issue, it’s ...
Patti / June 1, 2013 0 COMMENTS
Well, well, well, look who steered her company to the growth stage? You! By the time you have reached this stage, you have established a healthy customer base and pipeline, you are ...
Heather / May 27, 2013 0 COMMENTS
This is the second article of Heather Boggini’s 2 part series on content marketing Startups are already stretched thin on time, money and people. Why invest any of those precious ...
Patti / May 25, 2013 0 COMMENTS
Up until now, you have been doing a lot of homework to set your business up for success. You refined your product or service using customer feedback. You identified your target market ...
Heather / May 20, 2013 1 COMMENTS
This is the first article of Heather Boggini’s 2 part series on content marketing If you consider your website to be a brochure or a static webpage, then you’re about to have a wake up ...
Patti / May 18, 2013 0 COMMENTS
Now that you have vetted your concept from many ideas into the best idea, you are ready for the second phase of growing your start-up: Commercialization. Commercialization is where the ...
Heather / May 13, 2013 2 COMMENTS
Aubrie Pagano is the founder and CEO of Bow & Drape, an online dress shop where women design beautiful custom dresses and separates. Bow & Drape was founded in 2012, has a ...
Patti / May 11, 2013 0 COMMENTS
Welcome to entrepreneurship and welcome to the creative process! The first stage is called Opportunity Discovery. Chances are you have been through a creative process before, that’s ...
Heather / May 6, 2013 0 COMMENTS
Nobody gets there alone. At some point, if you want your business to grow you’ll need to include other people in your work. Forming a group is easy – just put a bunch of people ...
Heather / May 4, 2013 2 COMMENTS
I ask for a lot of favors, a lot introductions and a lot of opportunities. I’ve been blessed to find that most people are not just willing to talk to me but want to help me. Huge “Thank ...
Heather / April 29, 2013 0 COMMENTS
What do an aspiring teen pop star, Sheryl Sandberg and the owner of a competitive paintball field have in common? They each seized an opportunity. And it paid off. We all want a shot. ...
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